A lot has changed in mobile technology–and mobile surveys–since we originally published this whitepaper in Survey Magazine in 2011. Which is why we’re revisiting it with updated statistics, new insights, and best practices for designing mobile-optimized surveys and reaching your increasingly mobile audience.
Our smartphone is our link to the world – it’s our way of getting information and connecting with others. Researchers and marketers alike must adapt – by putting their surveys literally in consumers’ hands with mobile-first thinking.