Traditional approaches to market validation suggest a weeks-long effort conducted by a team of market researchers, but the ever-increasing pace of innovation makes this timeframe unrealistic.
By the time you’ve completed an eight-week market validation, circumstances may have altered so dramatically that they invalidate your results.
But with a strategic combination of online surveys and in person interviews, you can dramatically shorten the cycle of market validation.
Shorter cycles mean less wasted time and effort, as well as more current data.