3 Need-to-Know Stats Before You Conduct Product Research with Feedback Surveys
In our ongoing series, Data Bytes, we ask questions, conduct industry research, dive into the data, and bring our expert analysis to you so you can use our findings to improve your business practices....
View ArticleWriting Better Scale Questions
Scale questions are the basics, the bread and butter of online surveys. They allow a single-select response with the options representing a range, scale or continuum. Scale questions are designed to...
View ArticleCreate Lead Generation Forms That Deliver Customer Insights
The pressure to produce more and better leads is a constant one for most marketing and sales teams. Really, there’s no such thing as having too many leads, and you certainly can’t have too much...
View ArticleThe Future of Performance Reviews is 360
A 360 Review is a feedback tool that is designed to collect and share feedback from the full circle of people that they interact with at work. This style of review is different from a traditional...
View ArticleCSAT, NPS & SUS: Find the Right Customer Satisfaction Metric
Would you like to find a way to more than double your customer lifetime value? It turns out that all you have to do is increase customer satisfaction levels slightly.
View ArticleDear HR: Survey Says Your Employees Aren’t as Enthusiastic as You Are
If 360 reviews really are the future of HR, then why haven’t more HR departments adopted them? And, for those companies who have implemented 360 reviews, what do employees think about the process? In...
View ArticleDon’t Wait, Validate: How Surveys Can Lead You To Faster Market Validation
Traditional approaches to market validation suggest a weeks-long effort conducted by a team of market researchers, but the ever-increasing pace of innovation makes this timeframe unrealistic. By the...
View ArticleBrand Perception, Awareness, or Recall: Which Metric Should I Measure?
One of the keystones of a successful marketing strategy is information. Quality information about your business and its customers can be the difference between a marketing flop and an overwhelming...
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The Complete Guide to Running 360 Reviews
I spend a lot of time helping customers and clients create 360 reviews, and over the years I’ve been amazed at the lack of helpful guides or comprehensive information on this type of review. To remedy...
View Article3 Ways to Sell More (and Faster) by Combining Surveys and Google Apps
It’s no secret that knowledge and power, but this aphorism is particularly true for sales. Knowing who to call and when, and exactly how your product can solve their problem are some of the most...
View ArticleWhat Your Customers Really Really Want: Email Support
In this week’s Data Byte, we explore customer service. We discovered that email is king when it comes to customer service, but picking up the phone is still preferred to chat or social media combined.
View ArticleChoose the Right Assessment for Your Team: 360, 270, or 180
Have you had a 360 review yet? These employee assessments are widely considered to be a more holistic view of someone’s behavior at work than traditional performance reviews, but they may not be right...
View ArticleSurvey Questions For Leads Throughout the Sales Process
Ask the right questions based on where the prospect is in the buyer’s journey, and you’ll establish a more meaningful connection with each one as an individual.
View ArticleHow to Increase Response Rates for Customer Satisfaction Surveys
You know that customer satisfaction is important. Maybe, you’ve been surveying your customers for a long time. Or, maybe you have just launched your first customer satisfaction survey, and you are...
View ArticleConducting Market Research: A Beginner’s Guide
Marketing would be a whole lot easier if we could read our customers’ minds. Being able to create new products, features, and pricing that speak directly to their needs would exponentially simplify our...
View ArticleCheck Your Product’s Appeal With Accurate Product Tests
Concept testing is a great approach to explore appeal of product and services, and it’s highly recommended when first deciding if a product is worth your time and money to develop. But when these tests...
View ArticleThe Importance of a Human Touch When Making Large Purchases
This week’s Data Byte looks at the research and purchase habits of consumers when making a fairly large purchase. (We asked each respondent to tell us what a “large purchase” means to them, but most...
View ArticleTop 7 Surveys for Exceptional Customer Service
Blaming sluggish sales or a poorly received product on an ill-turn of luck or a general market malaise relegates it to the “Oh well, we can’t do anything about that” category. When that happens, the...
View ArticleWhat Do CEOs & Millennials Have in Common? Loving Video
In last week’s Data Byte, we talked about how customers make large purchases for their personal use. This week, we explore how customers research, engage with salespeople, and make the final decision...
View ArticleHow One Fortune 250 Company Goes Beyond Online Surveys
One of the greatest benefits of using SurveyGizmo is its ability to go far beyond the traditional understanding of what online survey software can do. One company has taken full advantage of...
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