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Combining Surveys and Salesforce: Now Easier Than Ever
Accurate, up-to-the-moment data is the lifeblood of CRMs like Salesforce. Without regularly updated information, sales and marketing efforts just won’t be as effective, and surveys are a quick and...
View ArticleHow We Reduce Meetings with Internal Surveys
Client relations can sometimes feel like a game of telephone. Salespeople, account managers, product team members, executives, technical representatives, and customer service representatives are all...
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Beginner’s Guide to Fonts and Colors for Survey Design
Survey design has a lot of moving parts. You have to word your questions carefully in order to avoid introducing bias, your response options need to cover all possible answers, and you need to make...
View ArticleTSIA Case Study: Increasing Retention and Conversion With Salesforce and...
The highest performing technology companies can trace their success back to the fact that they base their business decisions in hard data. But, all of the data in the world can’t help if it’s not...
View ArticleThe Rise of Surveys in Doctors’ Offices: How Communication Can Improve Health
One of the most important business relationships is that between doctor and patient. Like any relationship, it’s important to establish open lines of communication and trust with one another. Patients...
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How to Write Gender Questions for a Survey
When it comes to demographic survey data, gender and age are two of the most commonly asked questions. These basics are genuinely useful for analysts to slice and dice information. But the days of...
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Next Level Data Analysis With New Crosstabs
Crosstabs are a valuable tool for diving deep into your data, and one of SurveyGizmo’s most popular reporting features. Thanks to our latest update, crosstabs are now easier to use (with an updated...
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Visualizing Your Data: Survey Question Types and How They Report
You created your survey, sent it out into the world, and then collected all of the responses you were looking for. Now what? You have your data, but that doesn’t mean your work is done. Presenting your...
View ArticleHow to Manage Multiple SaaS Users & Teams (Without Driving Your Admins Crazy)
Most SaaS products like SurveyGizmo end up having more than one person using any given account.* It could be as simple as having one user who’s exclusively responsible for billing, plus someone who...
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Control Survey Chaos With a Master Dashboard
The benefits of consistently collecting, analyzing, and acting on data are basically indisputable at this point in modern business evolution. Teams that can get that data out in the open and use it to...
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The Beauty of Survey Data: Why (and How) to Style Survey Reports
Design isn’t just for band posters, webpages, and great surveys. It’s for data, too. You might try to stop me here. A common perception is that design is something artsy, not something analytical. Data...
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New Survey Data Cleaning Tool
Before you start analyzing and acting on your survey data, you need to make sure it’s the highest possible quality. This is particularly true if you used a panel or incentives to collect your...
View ArticleAccessibility Tips for Surveying an Aging Population
An increasing large proportion of Americans are climbing into the “over 65 years of age” bracket, which means that this demographic is becoming ever more interesting to researchers of all kinds. For...
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Quantitative Versus Qualitative: Choosing the Right Question Types for the...
When designing your survey, one of the first things you need to do is decide your survey’s purpose. Asking yourself, “What is this survey for?” is important, but determining purpose goes beyond this...
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How to Use Surveys Throughout the Buyer’s Journey
Marketers in general, and content marketers in particular, are under a lot of pressure these days. We’re expected to deliver the right content to the right people, at the right time, in the right...
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Heat Up Your Data Sophistication with Heatmap Questions
Your audience’s attention is a finite resource. Wouldn’t it be nice to know what’s catching their eye? Sure, you can show them a picture of your product or website and ask for feedback, but collecting...
View ArticleHow to Use Cross-Sectional Studies for Market Research
“Cross-sectional study” is a complicated name for a simple concept. Think of it as a snapshot. Cross-sectional studies capture a single moment in time, collecting information from a study group at just...
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Precision Feedback Tool: Surveying Your Audience with Text Highlighter Questions
Getting input on your writing is a complicated process. It doesn’t matter if you’re asking for feedback on a soon-to-be-released product description, a blog post, a creative writing sample, or...
View ArticleHow Many Questions Should I Use in My Survey?
If you’re wondering how many questions you need to include in your survey, the short answer is: as few as possible. Keeping your question count low is crucial, because survey fatigue is a real danger...
View ArticleBoost Your Business by Converting Feedback Into Reviews
Online reviews essential for your business. It’s great if your customers love your business. It’s even better if they share that love, telling their friends, family, and posting online. Online reviews...
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