Check Your Product’s Appeal With Accurate Product Tests
Concept testing is a great approach to explore appeal of product and services, and it’s highly recommended when first deciding if a product is worth your time and money to develop. But when these tests...
View Article5 Easy Ways to Avoid Survey Fatigue in Your Respondents
Survey fatigue is a real (and growing) problem facing anybody who wants to collect data. If we want to be able to continue to get information from an audience, we have to design survey projects that...
View ArticleSurvey Fatigue Causes Bad Data
In this article we’ll be tackling the age-old researcher’s dilemma: you want to gather as much data as you can, but the more data you ask for the less you get back. And yet people constantly succumb to...
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A Survey-Driven Guide to Earning Lifelong Customers
Brands frequently seek feedback from their customers asking how satisfied they are with their product or service, but satisfied customers are not necessarily loyal customers. A better measurement of...
View ArticleHow to Create a Survey with Informed Consent
We know that getting the consent of survey participants to take a survey can be vital to some of our customers, so we thought we would share a few quick tricks on how to do this. Easy Option #1 On the...
View ArticleSPSS Variable and Value Labels: A Quick Tutorial
After spending many years and countless hours working with SPSS data exports, I’ve developed hundreds of custom SPSS scripts, syntax, and macros that automate a wide variety of tasks. My hope is that I...
View ArticleMeasuring and Improving Academic Brand Awareness
Colleges and universities are no longer just competing with one another. They to contend with emerging alternative education paths and a growing number of students who choose to opt out of rising...
View ArticleHow to Use Logic To Fight Online Survey Fatigue
Creating a survey using logic doesn’t just mean that you’ve used a logical flow to guide your question (although that’s definitely a good idea). Survey logic is actually an extremely powerful element...
View ArticleIncreasing Survey Response Rates
We all fight the continuing battle against low-response rates. While much has changed since my first forays into building and distributing surveys, getting people to respond is still a challenge. My...
View ArticleIncreasing Response Rates Part II: Using Incentives
In my last post (Increasing Response Rates: Part I), I talked about our five go-to tactics for improving survey response rates. In this post, we will dive deeper into how to use incentives by sharing...
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Sample Survey Questions: Customer Satisfaction Surveys
Every year, US companies lose an estimated $41 billion because a customer moves to a competitor after a negative customer experience (NewVoiceMedia). Yes. That’s billion with a b. I can guarantee that...
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Interactive Survey Questions: Using Card Sort for Categorization
Using tried-and-true survey questions like radio buttons and open text fields can often get you the data you’re after, but sometimes you need a question type that offers a different kind of insight....
View ArticleWhy You Need to Conduct an Offline Survey
Imagine yourself in the middle of one of the world’s largest running races, attracting more than 50,000 participants every year. Only, you’re not running. You’re conducting research. Daunted? Don’t be....
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How to Collect Data in Hours, Not Days With Quick Audience
When time really is of the essence, traditional distribution methods can fall short. Imagine this scenario: your presentation is at 9am tomorrow, and nothing would wow you client (and boss) quite like...
View Article10 Key Things To Consider When Designing Surveys
Designing a survey or questionnaire involves much more than just choosing what questions to ask. There are multiple factors that influence your project’s success or failure, so be sure to consider...
View ArticleBoost Your Business by Converting Feedback Into Reviews
Online reviews essential for your business. It’s great if your customers love your business. It’s even better if they share that love, telling their friends, family, and posting online. Online reviews...
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How to Combine an LRS and Surveys to Measure Training Impact
Learning services professionals spend a lot of time designing, administering, and analyzing the results of their training programs. They must constantly maintain compliance and monitor changing...
View Article4 Tips to Ensure Your Surveys Drive Action
A survey project is not over until you act on your data! According to the SurveyGizmo Benchmark Guide Survey, 51% of online surveyors frequently act on their online survey data, but others only act on...
View ArticleAsk, Listen, Retain: How One Company Turned Customer Satisfaction into Sales
ASK LISTEN RETAIN (ALR) is a software company that helps companies realize the power of engaged, loyal, happy customers. Through customer satisfaction surveys and high level market research, ALR brings...
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5 Survey Terms Everyone Should Know
Like most professions, the world of data collection is full of jargon. Market researchers who spend years running complex projects can casually throw around sophisticated survey terms, but the rest of...
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