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Using Surveys to Close the Social Media Customer Service Gap
Sadly recent research reveal that there’s a huge gap between the level of customer service that consumers expect on social media and what brands typically deliver. While audiences are looking for an...
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When to Use Different Types of Market Research
“Market research” is a broad term that covers many different types of investigations, and as a result it’s often misunderstood. Whether you’re interested in learning more about your customer’s buying...
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3 Reasons to Use a Timer on Your Surveys
According to Benjamin Franklin, “Lost time is never found again,” and that holds true in surveys as well as in life. We might need confirmation that videos or audio files have been viewed or heard in...
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Seven Tips for Testing Your Online Survey
You’ve identified your survey goals, written clear and concise questions, designed a lovely layout, and found a rich pool of potential respondents. It looks like you’re all set to hit the almighty...
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Surveys and Social Media: Pitfalls and Best Practices
For researchers on the lookout for a qualified pool of respondents for their surveys, social media can be a tempting place to look. However our own recent research indicates that most online...
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Tips for Displaying Your Survey Data
After you’ve run a successful survey project and gathered your amazing data together, it can be tempting to race through creating charts and graphs. The excitement of having data to share can drive us...
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The Importance of Survey Question Order
A recent rainy day offered us a good reminder that question order can make a big difference in how people respond to questions. In fact, a psychology experiment explored the impact that the weather...
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How One Nonprofit Uses the Power of Surveys Across Their Organization
When you think of nonprofits and surveys, the most obvious uses are collecting information about clients and donors. While these types of surveys are undeniably useful, one nonprofit is going far...
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Why Are You Doing a Survey? The Importance of Goals
People run surveys for all kinds of reasons, but all great surveys have a few things in common. Great surveys: Have a clear purpose Are easy to administer Are easy to to take Produce accurate data Let...
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How New Belgium Uses Surveys to Make Amazing Craft Beer
Earlier this summer I was fortunate enough to tag along with a friend to a personal tour of the New Belgium Brewery in Ft. Collins, about an hour north of SurveyGizmo’s headquarters in Boulder, CO....
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Your Survey Design Roadmap
Designing a survey doesn’t just mean picking the right colors and fonts (although those are important too). Your survey should be created with your goals in mind so that you have actionable data once...
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Statistical Significance in Market Research
I’ve been doing survey design and market research for 25 years and I’m still amazed when I’m asked, “How many responses do I need to make my study ‘statistically significant’?” Hearing those words...
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Building Your Survey With the Right Questions
Many people jump directly into the “build” phase of their survey, but in reality once you’re writing questions you’re nearly halfway done with your project. Survey questions are like the walls,...
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The Definitive Guide to Collecting Survey Responses
Now that you’ve carefully crafted your survey questions, it’s time to decide where to collect your answers from. This is not a decision to be taken lightly. The way that you distribute your survey can...
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Turn Your Survey Responses into Insightful Data
Figuring out what questions to ask in your survey and getting into the right people’s hands can feel like the most challenging part of running a survey, but once your survey responses come in a new...
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After Your Survey Ends: Acting on Survey Data
The ultimate goal of running any survey is to collect enough reliable data to be able to take some kind of action. Maybe you want to launch a new product, determine your customer satisfaction levels,...
View ArticleThe Checkbox Question As Checkdown Pass
The checkdown pass is the last option of the quarterback, after he’s scanned the field and seen that his wide receivers and tight ends are covered. Similarly, there are times that the checkbox question...
View ArticleRepresentative Samples: Does Sample Size Really Matter?
During the early phases of a survey project, a common question is, “How many responses do I need to make sure my results represent my target population?” Basically this question boils down to, “What’s...
View ArticleThe Importance of Survey Question Wording
Oftentimes consultants such as myself work with clients who don’t have much experience running surveys. But from time to time I run into people who are very familiar with doing surveys. So familiar, in...
View ArticleA Guide to Creating and Manipulating Survey Variables Using SPSS
When originally created in 1968, SPSS stood for Statistical Package for the Social Sciences, but this data analysis technique has since been widely adopted by many other fields too. SPSS can provide...
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