4 Types of Survey Questions for Post-Sale Win-Loss Analysis
Have you ever been turned down for a job you spent weeks interviewing for? Or maybe you thought you had a fantastic first date, only to get no response to your follow up texts and emails? Any time we...
View ArticleHelp Us Help You: Bridging the Marketing Skills Gap With Training
If you work in, with, or around marketing, chances are you’ve heard about the alarming (and growing) skills gap. Marketers, the argument goes, simply don’t have the skills necessary to keep up with the...
View ArticleSurveyGizmo and 360 Reviews: An Essential Pairing
Most people would say a full belly and physical comfort are higher-order needs than getting performance feedback at work, but research suggests otherwise. According to neuroscientist David Rock, humans...
View ArticleKeep Survey Data Secure With the Right Account Setup
Data is an amazing thing. It can help you make better decisions, provide mind-blowing insights, and painlessly clear up long-standing disagreements. But these powers also mean that data needs to be...
View ArticleHow to Use Choice-Based Conjoint Surveys for Robust Results
When engaging in market research, information about the importance of various facets of your product or service can be hard to come by. Using choice-based conjoint (CBC) analysis, you can get a better...
View ArticleData and the Universal Language of Visualization
As curious humans, we have a desire to make sense of data we are presented with each and every day. As professionals in the many-sphered world of business, we have an outright need to take this desire...
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How to Use Coca-Cola’s Tactics and Uncover Market Opportunity
At the 2016 Corporate Researchers Conference, Coca-Cola’s Global Director, Strategy & Innovation, Jillian Tirath shared a fascinating story. In the quest to discover and vet opportunities to grow...
View ArticleCan You Trust Political Polls? Maybe.
Listen to any newscast, or read any newspape, magazine, or online thinkpiece and the odds are that you are going to see at least one political opinion poll being touted. This is nothing new, Political...
View ArticleBusiness Analytics: Decision Making From Behind The Counter
The modern business analyst has a lot in common with the master chef of a fine culinary establishment: both must precisely assess, prepare and ultimately deliver their respective content in a manner...
View ArticleGet the Truth of Employee Satisfaction in 15 Questions or Less
In most cases, your employees will be happy to participate in an employee feedback survey. Most particularly if they’ve been assured that their answers will contribute directly to changes in the work...
View ArticleComplete Guide: Getting Started With Conjoint Analysis
Conjoint analysis is a statistical technique typically used by market researchers to quantify the impact of various factors on consumers’ buying behavior. In other words, it’s a way to figure out...
View ArticleUsing Customer Feedback as a Source of Marketing Research Intelligence
Marketing research helps businesses and organizations make critical decisions. However, it would be a mistake to assume that only expensive, elaborate research can provide the essential information...
View Article10 Tips for Running an Online Focus Group on Facebook
With more than a billion online users, Facebook is an obvious choice for nurturing online discussion and communication – even within the closed focus group setting. Especially if your team is on a...
View ArticleMarket Research and the Advent of Doing More with Less
Lets be frank: It’s easy to get overwhelmed, in any sphere of life. Throw into play the often rigorous demands of the business climate in which we operate in today, and it can feel like chipping away...
View ArticleHow to Conduct Exploratory Marketing Research
Marketers hold great value within an organization, but skill in promoting a business, product, or service does not mean universal knowledge. As such, many marketers commit time to external research in...
View ArticleWhere to Start With Market Research: Part 1
You’re already sold on the importance of market research. You know that the best way to save money, save time, and drive true innovation within your company is to base your decision-making process on...
View ArticleWhere to Start With Market Research: Part 2 Competitive Analysis
In part two of our three part series that acts as an introduction to market research, we explore how online survey software can work double time to help you design, distribute, collect, and analyze...
View ArticleThe 7 Pitfalls of 360 Reviews (& How to Avoid Them)
Companies and organizations have excitedly adopted the 360 review model as a viable means to provide employees with actionable feedback. While this model is designed to help employees develop new...
View ArticleKnowing When It’s Time to Hire Market Researchers
Marketing is the lifeblood of any company, and failure to appreciate this fact may result in empty aisles bereft of customers, lackluster sales, and anemic business growth. Even knowing these facts,...
View ArticleWhere to Start With Market Research: Part 3 Choice-Based Conjoint
Choice-based conjoint is the most recent addition to the SurveyGizmo market researcher’s toolkit. Sometimes abbreviated to CBC, choice-based conjoint evaluates which attributes in a product customers...
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