New Survey Question Types: Audio and Video Sentiment
As our lives become progressively saturated with multimedia content, marketers and researchers see a great need in measuring the impact of their audio and video on their audience. The problem is that...
View ArticleHow Data-Driven Executives Release Products With Confidence
Launching a new product may be one of the scariest moments of an executive’s career. No one wants to be the next Ford Edsel, a $400 million investment that was pulled after three years. Nobody wants to...
View ArticleHow to Make Performance Reviews More Insightful for Everyone
Does anyone really like performance reviews? For managers, they are often viewed as just another task to add to the growing list of non-income-producing projects that they are required to complete. For...
View ArticleBranding Agencies: the Art of Sculpting an Image
We use the word “brand” so often that we tend to lose sight of what it really, truly means. You company’s brand is not simply its logo or its slogan. Rather, the brand encompasses the most important...
View ArticlePower & Process of Data-Driven Organizations
Once data has worked its way into an organization’s strategic planning and product development roadmap, the benefits of spreading it to every corner of the business become clear. Unfortunately, joining...
View ArticleBest Practices for Employee Feedback & Reviews
Company success is predicated on employee success, so savvy entrepreneurs and human resource directors are looking at comprehensive programs, policies, and procedures designed to build and cultivate...
View ArticleHow to Write Better Demographic Survey Questions (With Examples)
Demographic data collection can be somewhat intimidating. The desire to be sensitive to a diverse population can often conflict with a researcher’s need to segment their data. And there’s nothing more...
View Article(Infographic) Your Fantastic Survey Audience and Where to Find Them
You spent your valuable time writing, designing, and implementing your survey, but now it’s on to what can be the most difficult part: getting responses. Survey success relies on determining the right...
View ArticleWhy You Need Chi Square Analysis (+ Free Calculator)
Cross tabulation reports (called cross tabs) go a long way in helping to compare and analyze two questions and identify trends and patterns within your data… but determining statistical relevance is...
View ArticleJob Perks Are Big for 2017… But Do Your Employees Want Them?
Human resource professionals, such as yourself, understand that the challenges your organization faces in engaging your employees meaningfully and rewarding their hard work. Offering perks is one of...
View Article5 Steps to Creating a Customer Journey Map
Customer journey maps can be a vital component of understanding customers’ experience when they interact with your business. Because they make customer experience visual, they can help you understand...
View ArticleHow to Use Data to Humanize Customer Service
Automated customer service is nothing new–look at systems that automate telemarketing for example–but as more and more customer service interactions are handled by technology rather than human...
View ArticleFrom Good to Great: Improve Your Marketing Content & Measure Your Successes
How successful are your content marketing efforts? Do you know what type of content your audience values? Do you know how to measure the success of your content marketing efforts? Before you can...
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Survey Sample Size: What Should It Be?
Your survey sample size, or the number of people from your target population that you distribute your survey to, has a big impact on both your costs and your data. If you pay to distribute your survey...
View ArticleHow to Get More, Faster From Sales Lead Research
There are many moving parts involved in the B2B sales process, and a lot of lengthy research involved in pursuing sales leads. Being as efficient as possible during the time allotted for sales lead...
View ArticleDeciphering Data: How Stats Make Market Research Meaningful
You’ve finished conducting your market research and now have a veritable ocean of raw data to sift through. You must further categorize the data in order to make sense of why, exactly, this information...
View ArticleGoogle Says Your Marketing Needs Data…But Where Do You Find It?
Google recently made a great case for the claim that a strong media plan and a solid creative campaign aren’t enough for online marketing anymore. In the Think With Google article “Why Brand Marketing...
View ArticleHow to Build Enterprise Personas That Grow Sales
When you create an enterprise persona, you’re in effect turning a part of your customer base or target audience into a “person.” Thinking of your audience in this personified way helps you create...
View ArticleEnterprise Feedback Management for Midsized Businesses
As your business grows, chances are the bottom line doesn’t match up as closely as you’d like with the front line. What we mean is that face-to-face interactions happen less and less as a business...
View ArticleYour Guide to Understanding the Voice of the Employee
The founder of the Virgin family of corporations, Sir Richard Branson has been quoted as saying, “The best way to take care of your customers is to take care of the employees who take care of your...
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