Every company, no matter its services, products, or abilities, relies on a positive reputation to stay afloat. Whether this perception is in the media, within an industry, or word of mouth among friends, a company everyone hates isn’t likely to stay open for long.
As such, most businesses looking to gain tractionfind themselves requesting feedback. They want to know how happy customers are, how much they enjoyed their experiences, and, most importantly, how likely they are to speak positively to those around them.