If you change your relationship status on Facebook from single to married, expect the ads to change along with it. Same thing if you hit a certain milestone, “like” different pages, or change your job.
You – and your customers – are more connected than ever before. You can communicate directly with a business through their Twitter page, receive email offers based on recent purchases, and fill out surveys to provide feedback and further customize your shopping experience. And that’s the key, isn’t it? When someone is highly engaged, you’re no longer trying to sell them on a product – you’re creating an experience that encourages them to buy.