Your user experience (UX) team needs accurate and useful data to succeed, and user surveys provide one of the most flexible, cost-effective, and valuable ways to collect the data you need. However, if you don’t design your surveys properly, you can’t achieve the quality feedback you need and end up wasting your time.
Keeping the user at the center of every stage of survey design is vital if you want to gather reliable and useful data that you can then use to improve UX.
Here are six key tactics to keep in mind as you create your surveys.