A well-designed product survey can reveal valuable insights into your customer’s needs, wants, and purchasing habits, increasing product growth, retention and impacting the product roadmap. Through customer interviews, running surveys, and examining analytics Product Managers can gather actionable data. Fortunately, powerful, easy to use tools like SurveyGizmo make it faster and easier to get results.
So how do Product Managers create a robust and informative survey? Below we’ve outlined the path to designing great surveys that lead to reliable data and ultimately inform product decisions.